🗾 Group influencer marketing — Japan

Don't bet on one big influencer. Launch with an influencer group.

CollaboTokyo helps brands in Japan promote apps, products, events, and local businesses through groups of mid-sized influencers — more flexible, more authentic, and easier to test than a traditional one-influencer campaign.

Built for apps · products · local businesses · events · growing brands in Japan

The problem

Traditional influencer marketing is broken for most brands

Top influencers are expensive

A single celebrity-tier influencer can cost millions of yen for one post — often out of reach for startups, local brands, and growing companies.

Slow, opaque agency process

Traditional talent agencies move slowly, take large cuts, and make it hard to test or adjust campaigns once they're underway.

One influencer = one audience

Betting everything on a single creator means one audience, one tone, one shot. If the fit is off, the whole campaign suffers.

Hard to measure what actually works

Without testing across multiple creators and audiences, it's nearly impossible to learn what messaging, format, or niche actually drives results.

A new model

Group influencer marketing

Instead of one big bet, run a distributed campaign across a group of mid-sized influencers who already have the audiences you need.

🏢

Your Brand

one campaign brief

→
👥

Influencer Group

curated by CollaboTokyo

→

Audience A

Audience B

Audience C

Audience D

More touchpoints

Reach multiple audience segments in one campaign

Lower risk

No single point of failure — spread your exposure

Content variety

Get diverse, authentic content from different creator voices

Test faster

Learn what resonates with which audiences in real time

Example groups

Every niche has a group

CollaboTokyo curates groups of mid-sized influencers around shared interests, locations, and audience profiles.

🐾

Pet Lovers

Dog & cat owners who trust creator recommendations for food, accessories, and vet services

🍵

Tokyo Lifestyle & Café

Local café explorers, food photographers, and city-life creators across Tokyo neighborhoods

💄

Beauty & Skincare

Japanese skincare enthusiasts and beauty reviewers with engaged, purchase-ready audiences

👫

Couple & Family

Lifestyle couples and young families sharing everyday moments with highly loyal followings

🤖

AI & Productivity

Tech-forward creators covering apps, tools, and workflows for a professional audience

🎓

Student & Campus

University students across Tokyo sharing campus life, study spots, and student-friendly brands

🏋️

Health & Fitness

Gym-goers, yoga practitioners, and wellness creators with active, health-conscious audiences

🎌

Local Tokyo Events

City-based event-goers sharing festivals, pop-ups, restaurant openings, and local happenings

How it works

Simple. Flexible. Built for brands that want results.

01

Share what you're launching

Tell us about your product, app, event, or brand. We'll ask about your target audience, budget range, and what success looks like.

02

We match or build your influencer group

Our team curates a group of mid-sized influencers who fit your niche, audience, and campaign goals — no blind outreach, no guessing.

03

Influencers post — you see what lands

Your campaign goes live across multiple creators simultaneously. Track which audiences, messages, and formats drive real results.

What we support

Campaign types

📱 App launch🛍️ Product promotion🗼 Local Tokyo campaign🎉 Event promotion📸 UGC / content creation💸 Affiliate / performance📣 Brand awareness

Why it's different

One influencer vs. an influencer group

Traditional campaign
CollaboTokyo group
Cost
High — one big fee
Flexible — distributed across a group
Access
Agency gatekeeping
Direct, curated by our team
Audience reach
One audience segment
Multiple niches at once
Content output
Single creator voice
Diverse, authentic content variety
Testing speed
One bet, no iteration
Learn fast, adjust in real time
Risk
High — all eggs in one basket
Lower — spread across multiple creators

Get early access

Ready to launch with a group?

Tell us about your brand or campaign. We review every submission and reach out if there's a good fit.

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Free to join · No commitment required

Are you an influencer?

Join our creator network and get matched with brands running group campaigns that fit your niche and audience.