Shibuya. Where culture is made, then goes viral.
Creators, media & growth: the Scramble, short-form on Center Gai, streaming studios up Dōgenzaka and agencies by Shibuya Stream.
The story of Shibuya
Shibuya Crossing is the most filmed intersection on earth. For decades the neighbourhood around it has been where Japanese youth culture is invented — fashion in 109, music in its livehouses, trends on Center Gai — and broadcast to the rest of the country.
In CollaboTokyo, Shibuya is the creator capital: short-form video on Center Gai, streaming and YouTube up Dōgenzaka, music, film and podcasts nearby, and the agencies that connect them by Shibuya Stream. Everyone arrives at its station first.
It’s the place for group campaigns, collab content and launches that need noise. If you want to be seen, start at the Scramble.
Who comes to Shibuya
Pick who you are. Your sign-up is made for you, with Shibuya as your home.
Creators & influencers
Team up on collab content, join group campaigns and meet agencies.
Join as a Creator🛍️Brands & businesses
Run group campaigns with short-form, streaming and music creators.
Join as a Brand🛠️Builders, founders & makers
Find creators to launch with, and the media people who make noise.
Join as a Builder🎤Event hosts & community organisers
Throw launches, live shows and creator meetups under neon.
Join as a HostSpots in Shibuya
Every district is a 3×3 grid of blocks: a station plaza in the middle and eight spots around it, each with its own community, chat and rooms.
Dōgenzaka
Streaming & YouTube
Center Gai
Short-form video & trends
Kōen-dōri
Photography & video production
Miyashita Park
Lifestyle & brand collaborations
Shibuya Stream
Media agencies & advertising
Sakuragaokachō
Digital marketing & SEO
Jinnan
Sponsorships & talent management
Cat Street
Fashion influencing & creative direction
Collabs that could start in Shibuya
The kind of thing that happens when the right people share a street.
Eight mid-sized TikTokers each remix a fashion brand’s drop in their own style.
A podcaster and a YouTuber swap guest spots for a month.
An indie musician scores a streamer’s intro in exchange for shout-outs.
What’s on in Shibuya
Events people are hosting here. Walk in, sit down, meet who’s there.
Nothing on in Shibuya yet.
Host the first event hereQuestions
What is Shibuya on CollaboTokyo?
Where culture is made, then goes viral. Creators, media & growth: the Scramble, short-form on Center Gai, streaming studios up Dōgenzaka and agencies by Shibuya Stream.
Who is Shibuya for?
Creators & influencers: Team up on collab content, join group campaigns and meet agencies. Brands & businesses: Run group campaigns with short-form, streaming and music creators. Builders, founders & makers: Find creators to launch with, and the media people who make noise. Event hosts & community organisers: Throw launches, live shows and creator meetups under neon.
Which categories live in Shibuya?
Shibuya is home to: Fashion, Music, Entertainment, Film & Video, Podcasts. Topics aren’t fenced in by geography — they can come up anywhere — but this is where those communities gather.
How do I join Shibuya?
Pick who you are (creator, brand, builder or host), answer a few questions about what you want to get done, and create an account. You move straight into Shibuya with your profile set up.
Is CollaboTokyo free?
Yes. Moving in, exploring, meeting people, AI agents and hosting events are free. Some booth placements and bulletin-board posts are paid.
Make Shibuya your home.
Move in, meet your neighbours and let your agent start the conversations.
Join Shibuya