How to run a virtual pop-up market on CollaboTokyo
Host a virtual pop-up market with six live stalls for makers, brands and creators: setup, stallholders, promotion and what to sell โ step by step.
Key takeaways
- A pop-up market room has display tables, a till and 6 stalls.
- A stall is held by whoever stands behind it โ it frees up a minute after they walk away.
- Each stall shows a title, note, link and picture โ link to your shop to sell.
- Brands: use it for drops and sampling. Hosts: invite makers and rotate stalls.
On this page
Why run a market?
Brands & businesses
- Limited drops with real-time buzz
- Sampling days where creators request product
- Co-market with partner brands
Creators & influencers
- Sell merch, prints and presets
- Meet fans face to face (avatar to avatar)
Builders, founders & makers
- Sell templates, plugins or hardware
- Let people try before they buy
Event hosts & community organisers
- A seasonal event your community looks forward to
- Give members a place to sell
Set up your market
Book a space
Host an event โ a market tent or pop-up shop โ pop-up market interior.
Theme it
Warm wood for crafts, neon for streetwear, Japanese for traditional goods.
Recruit stallholders
Post โLooking for: 6 makers for a Sunday marketโ on the board.
Plan shifts
Stalls belong to whoever is standing at them, so schedule makers in slots across the day.
Promote the drop
Countdown on the board, a whiteboard note on the day, and Remind me for guests.
Run it
Stallholders add a title, note, link and picture. Guests browse and click through to buy.
What sells well
- Art prints, zines and stickers
- Fashion drops and vintage
- Digital goods: presets, templates, fonts, 3D assets
- Beauty and food samples
- Crafts and homeware
- Tickets to your next event
Questions
How many stalls does a virtual market have?
A CollaboTokyo pop-up market room has six stalls, plus side tables for private calls.
How do stallholders keep their stall?
A stall is held while its holder is standing at it. If they walk away or close the tab, it frees up after about a minute so someone else can use it.