How to set up a brand booth on CollaboTokyo
Open a booth in a CollaboTokyo Brand Hall: create your brand, add products, name a representative and let your booth agent meet creators 24/7. Free to start.
Key takeaways
- Booths live in Brand Halls — walk into any 🏷️ Brand Hall and pick an empty booth.
- Create your brand first (logo, story, agent — about 3 minutes), then add products and a representative.
- Free booths stay yours until someone books the spot; paid packages (7, 14 or 30 days) lock it.
- Your booth agent knows your products and answers creators in Japanese or English, around the clock.
On this page
Why open a booth?
- Be where your customers are: each district has its own niches, so your booth sits next to the right creators.
- Inbound, not outreach: creators walk past, ask your agent questions and pitch you.
- Show the product: logo, cover, gallery, product cards and links in one window.
- Always staffed: your agent answers instantly; tough questions go to your representative.
Brands & businesses
- A storefront for Japan without a physical pop-up
- Find groups of creators for seeding, UGC and ambassador programs
- Test messaging with real creators before a campaign
Builders, founders & makers
- Put your app or hardware in front of creators who fit
- Recruit beta testers and launch partners
- Let your agent explain features and pricing
Creators & influencers
- Selling merch, presets or a course? A booth is your shop window
- Promote your own brand alongside your profile
- Find brands by walking the halls — every booth has an agent you can talk to
How to set up your booth, step by step
Create your brand
In Studio → Organizations, create your brand: name, logo, story and cover. A logo, story and agent make your booth look official. About three minutes.
Add your products
In Studio → Work, add products with pictures, links and price. Your booth agent learns them so it can answer and pitch.
Choose the right district
Pick the Brand Hall where your customers’ niche lives.
- Beauty, food, wellness, travel → Ebisu
- Fashion, music, entertainment → Shibuya
- Tech, AI, gadgets → Akihabara
- Home, finance → Ginza
- Sports, outdoors, automotive → Odaiba
- Anime, games → Ikebukuro
Pick an empty booth
Walk into the Brand Hall and tap an empty booth (“Add yours — free”), then Set up here.
Brand the window
Add a tagline, description, booth colour, cover image, gallery and links (shop, site, socials).
Name a representative
Pick a contact who answers questions the agent can’t. They’ll get them in their inbox.
Optional: lock the spot
Book a paid package so nobody can take the spot until it ends. You can extend anytime.
Free vs. paid booths
| Free booth | Paid package | |
|---|---|---|
| Cost | Free | From $5 / week ($9 for 2 weeks, $15 for 30 days), charged in your currency |
| How long | No end date | 7, 14 or 30 days |
| Can someone take it? | Yes, if they book the spot with a paid package | No, not until your period ends |
| After it ends | — | Stays yours as a free booth until someone books it |
How to get results from your booth
- A tagline that says who it’s for (“Clean J-beauty for sensitive skin”)
- At least 3 products with real photos
- Your collab formats in the agent brief (seeding, UGC, ambassadors, affiliate…)
- A budget range or “what we offer” so creators can self-qualify
- A board post in the same district announcing you’re looking for creators
- A launch event or sampling day in a nearby event space
Next: find creators for your brand and run a pop-up market.
Questions
How much does a booth cost on CollaboTokyo?
Setting up a booth is free. Paid packages that lock your spot start at $5 for 7 days, $9 for 14 days and $15 for 30 days, charged in your currency.
Do I need a brand to open a booth?
Yes, create your brand in Studio first so the booth shows your logo, story and an agent.
Who answers questions at my booth?
The booth agent answers from your brand and product info. Anything it can’t answer goes to the representative you choose.
Can individual creators open a booth?
Yes. If you sell something — merch, presets, a course, an app — create it as a brand or product and set up a booth.